WE BELIEVE A HIGH-QUALITY LEATHER JACKET IS A MUST HAVE IN EVERYONE’S CLOSET. THE ONLY PROBLEM IS THAT THEY ARE ALL WAY TOO EXPENSIVE: $600 TO $1,500+ PRICE TAGS.
I. THE BEGINNING
Our idea started with that specific unsolved problem, so in 2017 we teamed up with the simple desire of giving people a cool leather jacket at a revolutionary price, while still offering great design made with top-quality materials.
We had lots of screw ups 😭 before getting it right
We were not sure if people would actually buy our jackets, but after 2 months of launching with the first MVP jackets (minimum viable product) we pre-sold over 200 pieces. We knew it could be done way better.
A great product doesn’t come easy, this is why we wanted to take an extra step in order to improve the quality of our products.
We spent countless hours of research by testing different types of new materials, before figuring out that it was possible to make the jacket, we wanted to wear from the very beginning
A hand-made, high-quality, custom leather jacket for a fair price.